Training

Courses offered by Reliance Travel & Consulting:

1. Strategy: "Key factors and their role in setting the development strategy for an organization activating in the field of air transport''

• Factors that influence the evolution of air transport, domestic and international regulatory bodies, policies and regulations in the field;

• The main actors in the aviation business: airlines, airports, computer reservation system providers, travel agencies;

• The repositioning strategy, based on profit maximization;

• The “Airport city'', "IATA company" and "LCC” concepts;

• Case study: SWOT analysis.

2. Negotiations and Sales: "Techniques of negotiation and sales specific to the air transport activities''.
• Communication: communication techniques, key phrases, prohibited words, positive language;

• Negotiation: negotiation steps, intercultural negotiations, obstacles and techniques for positive completion of negotiations, negotiation styles and techniques, handling and influencing techniques in the negotiation process;

• Sales: the sale - buying process, anticipating customer needs in the sales process, customer typologies and buying reasons, closing the sale;

• Expectations pyramid and customer satisfaction;

• Management of complaints - the top level of the sales process;

• Case study: simulation of the negotiation process between two airports and two airlines.

3. Marketing: “Air transport marketing''

• The role and importance of marketing: the place of marketing in the company strategy, marketing and marketing concept definitions, the differences between "traditional companies" and "customer oriented companies'';

• Marketing mix;

• The steps of the marketing process: marketing research, segmentation, targeting and positioning, marketing plan, Marketing Information System (MIS);

• Customer behavior: detailed model of factors influencing customer behavior;

• The quality of the product / service: aspects evaluated by the passengers when ranking the world airports and airlines, in terms of the quality level of services provided.

• Case study: BCG Matrix (Boston Consulting Group).

4. English language: "English notions for the air transport employees''

The course aims to familiarize the employees (or to improve their existing knowledge) with the English terms and general rules used in business, commercial and technical communication in air transport, related to:

• Phonetics;

• Vocabulary for airline and / or airport specific areas: operations, maintenance, marketing, sales, finance, aso.

• Grammar.
The course can be adapted and detailed, for sub-areas and specific areas, depending on customer needs.

5. Project Management : “A structured approach to project management”

The course is based on the worldwide renowned standard for project management, ''A Guide to the Project Management Body of Knowledge'' (PMPBOK ® Guide), an ANSI standard (American National Standard) published by the Project Management Institute, USA.

The study subjects focus on the project management processes, grouped into five broad categories of processes:

• Initiating the project;

• Planning;

• Executing;

• Monitoring and controlling;

• Closing the project.

Also, the nine knowledge areas of project management are analyzed in detail:

• Project integration management;

• Scope management (objectives and limits);

• Time management;

• Cost management;

• Quality management;

• Human resources management;

• Communications management;

• Risk management;

• Procurement management.